In the Bachelor programme Creative Media Production1, you develop solid skills in technical, creative, and computational sound and image production. These skills are complemented by critical thinking and a deep understanding of the social and cultural contexts – preparing you for a variety of international careers in media.
Focus Areas
Media Production
You acquire comprehensive fluency in contemporary digital systems and collaborative workflows with a focus on portable production, AI, and future-driven projects.
Sound and Image
Get hands on with sound design, podcasting, sonic branding, cinematography, video, animation, and graphics.
Creative Authorship
Develop audience-centred media with strong storytelling and artistic expression.
Global Media
You work on socially relevant, interdisciplinary topics from around the world.
Professional Practice
Gain skills in self-branding, manage and present projects, and understand the legal and political backgrounds.
Criticality
You learn to think critically and create purposeful media that make a change.
What makes your studies unique
At the Technological Forefront
In this programme, you utilise emerging technologies in the production of sonic and visual content. The technical focus is on the integration of flexible, portable, algorithmic, and AI-enabled tools.
The areas of application range from traditional to innovative formats:
- film and video
- sound for media
- social media
- culture and civic applications
- media environments and spatial installations
This equips you for a career at the forefront of creative media production.
New Skills for the Future
Today’s media careers demand more than technical expertise.
This programme equips you with:
- A rigorous technological grounding in emerging formats
- Creative capacities essential for innovation
- Knowlege of legal frameworks, media and democracy
- Insights into critical studies, global thinking, media history and perception
These experiences help you to create content with the power to shape the world – reflective, creative and responsible.
Global Orientation & Specialisation
Gain global experience and find your personal specialisation. You’ll work in international teams on self-chosen topics – across various formats:
- Electives
- Window of Opportunity
- Practice-based bachelor thesis
- Professional internship
- Project semester
- E³UDRES² options
Additionally, in the Creative Production Labs, you’ll create portfolio projects on global topics – from the very beginning.
1 subject to accreditation by AQ Austria
