Course Contents

In the Bachelor programme Creative Media Production¹, you develop solid skills in technical, creative, and computational sound and image production. These skills are complemented by critical thinking and a deep understanding of the social and cultural contexts – preparing you for a variety of international careers in media.

Focus Areas

• Media Production: You acquire comprehensive fluency in contemporary digital systems and collaborative workflows with a focus on portable production, AI, and future-driven projects.
• Sound and Image: Get hands on with sound design, podcasting, sonic branding, cinematography, video, animation, and graphics.
• Creative Authorship: Develop audience-centred media with strong storytelling and artistic expression.
• Global Media: You work on socially relevant, interdisciplinary topics from around the world.
• Professional Practice: Gain skills in self-branding, manage and present projects, and understand the legal and political backgrounds.
• Criticality: You learn to think critically and create purposeful media that make a change.

Programme Structure: Six Semesters at a Glance

Semesters 1–4: Foundations, Explorations, Integration

5th Semester: Creative Production Lab

6th Semester: Professional Internship Options

Bachelor Thesis Project

Curriculum Overview

Highlights of your Creative Journey

At the Technological Forefront

This programme places you at the intersection of emerging technologies and creative media production. You work with AI-enabled, algorithmic and digital tools to create contemporary sonic and visual content across film, sound, social media, cultural formats and media environments.

You learn to treat sound and image not just as outputs, but as digital materials you can shape, question and transform.

New Skills for the Future

Beyond technical expertise, you develop the creative and analytical capacities required for today’s media landscape.

You gain insight into media law, democracy, global perspectives and media history, learning to critically analyse how media shape society and public discourse.

This enables you to create responsible, reflective and impactful content.

Global Orientation & Individual Specialisation

You gain international experience and shape your personal specialisation through:

• Core Electives (semesters 3–4), e.g. Podcasting and Audio Arts, Biomedia and Visual User Interfaces, Digital–Analogue Media Aesthetics
• Open Elective “Window of Opportunity” (semester 6) beyond your department
• Practice-based bachelor thesis project 
• Professional internship in a company, start-up, or in the public and third sectors
• Project semester
• E³UDRES² mobility options

Together, these elements enable you to refine your profile and build a distinctive professional portfolio.

Professional Practice and Research

The Professional Practice and Research track (semesters 1–4) strengthens your career development and research skills. Topics include:

• Creative Problem Solving and Ideation
• European Media Law
• Audience-Driven Media
• Multimodal Scientific Literacy

You gain practical competencies in audience and market analysis, legal rights management, project leadership, public presentation and research methods relevant to contemporary media production.

¹ subject to accreditation by AQ Austria