In the Bachelor programme Creative Media Production1, you develop solid skills in creative, technical and computational sound and image production. These skills are complemented by critical thinking and a deep understanding of the social and cultural contexts – preparing you for a variety of international careers in media.
Focus Areas
Media Production
You acquire comprehensive fluency in contemporary digital systems and collaborative workflows with a focus on portable production, AI, and future-driven projects.
Sound and Image
Get hands on with sound design, podcasting, sonic branding, cinematography, video, animation, and graphics.
Creative Authorship
Develop audience-centred media with strong storytelling and artistic expression.
Global Media
You work on socially relevant, interdisciplinary topics from around the world.
Professional Practice
Gain skills in self-branding, manage and present projects, and understand the legal and political backgrounds.
Criticality
You learn to think critically and create purposeful media that make a change.
In this programme, you utilise emerging technologies in the production of sonic and visual content. The technical focus is on the integration of flexible, portable, algorithmic, and AI-enabled tools.
The areas of application range from traditional to innovative formats:
film and video
sound for media
social media
culture and civic applications
media environments and spatial installations
This equips you for a career at the forefront of creative media production.
New Skills for the Future
Today’s media careers demand more than sole technical expertise. In addition to a rigorous technical education in digital production systems, this programme equips you with the skills to:
The methodologically grounded practical application of emerging formats
Creative capacities essential for innovation
Knowledge of legal frameworks, media and democracy
Insights into critical studies, global thinking, media history and perception
These future skills help you to create content with the power to shape the world – intentional, reflective, creative-artistic, and responsible.
Global Orientation & Specialisation
Gain global experience and find your personal specialisation. You’ll work in international teams on self-chosen topics – across various formats:
Creative Production Labs: each semester (Semesters 1-4), during an intense two-week block, you will work on a media project for your portfolio
Core Electives: choose from specialized subjects within your degree programme
Window of Opportunity: a university-wide exchange and learning format at USTP that allows you to explore new ideas and learn across disciplines
Bachelor’s Thesis Project: develop a practice-oriented or research-oriented individual project that deepens your interests in creative media production
Professional Internship: gain hands-on experience by working in a company, in a start-up, or in a project with strong socio-political relevance, such as an NGO
Project Semester: collaborate in interdisciplinary teams on a semester-long project in a broad range of media production formats across programmes
E³UDRES²: access learning opportunities at USTP’s partner universities in the EU-wide university alliance.
Across six semesters, these formats enable you to develop a distinctive, high-quality portfolio, with a strong emphasis on internationalisation and specialisation.
1 subject to accreditation by AQ Austria
Previously known as:
Fachhochschule St. Pölten, Fachhochschule St. Pölten GmbH http://www.fhstp.at
