Course Contents

Basic Studies (1st & 2nd Semester)

• In the first year, you will learn a wide range of media-related basics from the areas of business, politics, technology, marketing, content, science and research.
• In the first four semesters, the how-to project weeks support you in reflecting on what you have learned and applying it in projects with a focus on entertainment, news, interactive media and education using case studies from well-known media companies.

Advanced Studies (3rd & 4th Semester)

• Acquire in-depth knowledge in the areas of media management & strategy and leadership & organisation.
• Produce and publish hands on in four media genres (online, print, audio, moving image) and cross-media.
• In the third and fourth semesters, choose one elective module each that best suits your interests.

Elective modules in the 3rd and 4th semester

Set a focus - choose one of the following elective modules in the 3rd semester:

• Music Business
• Newsroom Management & Content
• Keyaccount Salesmanagement

In the 4th semester you have the following modules to choose from:

• Innovation Systems & the Future
• Media Sociology, Gender and Diversity
• Licensing in the TV and Video Market

Professional internship and mediaLab (5th & 6th semester).

• In the third year, apply your knowledge in a large media project, gladly interdisciplinary networked.
• The program concludes in the 6th semester with the mandatory professional internship, which can be completed in Germany or abroad, and a bachelor's thesis.

International

In semester 3, students have the opportunity to spend a semester abroad at one of our numerous partner universities.